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Morey & Associates
Strategic Direction for Cultural Attractions
ANNUAL AQUARIUM ATTENDANCE REPORT
Note: As of August 2005 the full report, with numerous graphs and charts, was available online in pdf format at http://www.moreyandassociates.com/reportstrends/CAAR_AQ_2004.pdf. What is reproduced here is simply the first, summary, page. The report is copyright by Morey & Associates and this page is reproduced here for non-commercial, educational purposes only. Other uses require the use of Morey & Associates.In 2004, compared to 2003, Total Paid Attendance decreased 2.4% while Average Total Capital Improvement Expenditures increased by 58.9%.
Highlights from this years report:
Total Attendance increased 1.8% in 2004 compared to 2003.
Total Paid Attendance decreased 2.4% in 2004 compared to 2003.
Compared to 2003, Average Memberships increased by 2.5% in 2004.
Average Total Capital Improvement Expenditures increased by 58.9% in 2004 compared to 2003.
In both 2003 and 2004, 70% of participants submitted data for capital improvement expenditures.
In 2004 the Average Adult Admission Price was $15.00.
In 2004 the Average Child Admission Price was $8.30.