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know that when selling a product, a consistent message is key to success.
So the slew of name changes for the proposed indoor rain forest project
is telling, given its ‘‘product’’ remains underfunded and, as yet, homeless.
The rain forest/research complex/education facility is officially The Environmental
Project these days. In the past, it’s been Iowa Child, Iowa Environmental
Project, Iowa Environmental/ Education Project and the Environmental Project.
Earth Park is now being tested, and a ‘‘permanent’’ name is apparently
forthcoming, along with the latest proposed location for the project.