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Gomers: A Rose By Any Other Name


The Gazette

May 15, 2006

[Note: This material is copyright by The Gazette, and is reproduced here as a matter of "fair use" for non-commercial, educational purposes only. Any other use may require the prior approval of The Gazette.]

Marketing gurus know that when selling a product, a consistent message is key to success. So the slew of name changes for the proposed indoor rain forest project is telling, given its ‘‘product’’ remains underfunded and, as yet, homeless. The rain forest/research complex/education facility is officially The Environmental Project these days. In the past, it’s been Iowa Child, Iowa Environmental Project, Iowa Environmental/ Education Project and the Environmental Project. Earth Park is now being tested, and a ‘‘permanent’’ name is apparently forthcoming, along with the latest proposed location for the project.