Webcasting: A Vehicle for Revival of the American Music Industry Faces An Uncertain Future
Jonathan Campbell
Cyberspace Law Seminar
Spring 2003
Professor Nicholas Johnson
[20030331/20030402; First
Final]
I. Introduction - What is
Webcasting?
Webcasting is the
use of the Internet to transmit audio signals in a real-time manner, also
known as a streaming audio signal. In this way, webcasting is the
Internet equivalent of radio broadcasting. While it is possible to
transmit video signals in this manner as well, the focus of this paper
is on the use of webcasting to transmit audio signals, sometimes referred
to as "Internet radio." This article will examine the phenomena of
Internet radio, its near-demise at the hands of federal regulators in 2002,
and the Small Webcaster Settlement Act of 2002 (SWSA), which saved Internet
radio, at least for the short term. The reader should be aware that
the law in this area is still evolving, and new developments are being
published regularly. Research for this article was completed by early
March 2003, and certain fee negotiations were still ongoing at that time.
Therefore, some things will probably have already changed by the time you
read this article.
One important type
of webcasting technology is the simulcast of standard radio transmissions.1
Simulcasters simply retransmit a radio broadcast over the Internet in real-time.
These simulcasts essentially extend the reach of the station, for those
who live far outside the range of the radio transmission may still receive
the identical programming over the Internet.
Some webcasters also
operate Internet-only stations. These are distinguished by the fact
that they operate solely through the Internet; they do not have a standard
radio transmitter anywhere.2 Internet-only stations may offer several
different music formats and styles from which the listener can choose,
in effect giving the user the opportunity to "build" their own station.
Often, the webcaster will display the artist name, song title or album
name, or other information during the play of each song.3 Sometimes,
the webcaster will provide links to an online retailer of the music, to
facilitate purchase of the album by the listener.4
Regardless of whether
the webcast transmission is Internet-only or a simulcast, receiving the
signal is a simple process for the listener. To receive a webcaster's
signal, the listener usually will simply need to visit the webcaster's
site and click on a link to hear the streaming audio signal.5 Sometimes,
they may need to download software in order to access the signal.6
The streaming audio signal is then delivered through the user's Internet
browser or through the downloaded software, which is usually available
without cost.
The typical American
city has only 20-50 broadcast radio stations, while there are over 13,000
internet radio stations,7 providing far greater variety to the average
individual than is available through standard FM or AM radio. Because
the Internet does not have the same limitations of spectrum scarcity that
standard broadcast must deal with, it potentially could offer a virtually
unlimited number of stations.8 This environment makes more competition
and greater variety possible. Further, since a single Internet radio
station can reach anyone in the world with an Internet connection, there
is potential for greater specialization and the reaching of niche markets,
which could not be profitably done by standard broadcast.9
While webcasting appears
to hold great promise for the future, the legal environment remains treacherous.
Provisions of the Digital Millennium Copyright Act of 199810 set the stage
for federal regulations that nearly forced webacasters out of operation
in 2002.11 Only eleventh hour intervention from Congress prevented
the implementation of regulations which would have put most webcasters
out of business literally overnight. While the Small Webcaster Settlement
Act of 200212 provided protection for some small webcasters for the immediate
future, the long-term prospects of the webcasting industry remain in doubt.
II. Copyright Law As
Applied to Broadcasting and Webcasting
To understand what
happened in 2002 and the legal challenges that webcasters face, one must
first have a general grasp of copyright law as applied to music recordings
and broadcasting. While a thorough review of the interface of music
copyright and broadcasting law is beyond the scope of this article,13 the
following brief analysis is included to aid in understanding the issues
facing the webcasting industry.
Although it may seem
counterintuitive, musical recordings involve two copyrights: the sound
recording itself, and the musical work contained on the sound recording.14
"A musical work is the sequence of notes, and often words, that a songwriter
or composer creates. . .A sound recording, in contrast, is a fixation of
sounds, including a fixation of a performance of someone playing and singing
a musical work."15 "Usually, the songwriter and/or the songwriter's
publisher hold the copyright on [the] musical work."16 Royalties
on the musical copyright are then collected when it is sold in sheet music
form or licensed for public performance.17 The holder of the sound
recording copyright receives fees when a copy of the recording is sold.
Standard radio broadcasting
is considered a public performance and does involve the musical work copyright.
Hence, terrestrial radio broadcasters pay a fee to the owner of the
musical work copyright.18 However, radio broadcasters have no duty
to pay any fees to the owner of the sound recording copyright.
For decades, the difference
in legal obligations has been justified by the theory that broadcasting
boosts the sales of recorded music. "[R]ecord companies habitually
flood radio stations with thousands of free copies of new sound recordings
each year, hoping that the products will receive needed airplay."19
Because airplay provided by broadcasters is thought to increase exposure
to and sales of recorded music, thereby increasing the revenue of the sound
recording copyright owner,20 broadcasters do not have to pay royalties
to the owner of the sound recording copyright.
III. The Digital Millennium
Copyright Act
At the dawn of the
Internet era, there was no special rule for webcasters regarding copyrights,
and their legal obligation to pay fees for the use of copyrighted works
was presumably equivalent to that of standard radio broadcasters.
This scenario began to change with the passage of the Digital Performance
Right in Sound Recordings Act of 1995.21 This law recognized a public
performance right for the sound recording copyright owner for the first
time.22 Under this new law, subscription service webcasters23 became
required to pay fees on the sound recording copyright as well as the musical
copyright.24 Three years later, the Digital Millennium Copyright
Act of 199825 (DMCA) changed the status for non-subscription webcasters
as well, requiring all webcasters to pay royalties for the sound recording
copyright. The precise rates were to be determined later by federal
agency action and would be retroactive to 1998.26 Part of the reason
for passing this legislation was to bring the United States into compliance
with international copyright agreements.27
As there are many
diverse owners of sound recording copyrights, negotiating payment with
each of them would be an impossibly complex process. Therefore, the
DMCA designated the Recording Industry Association of America (RIAA) as
a clearinghouse for the royalty payments for all of its member record labels.28
The RIAA's member labels effectively dominate the American music market,
controlling approximately 90% of music sales.29 The recording industry
set up a new organization, SoundExchange, to handle collection and distribution
of these royalties for the RIAA and other record labels.30 By complying
with certain terms of the DMCA, webcasters could qualify for an automatic,
statutory license, thereby allowing them to make all their payments to
one entity.31 These terms included a long list of provisions and
restrictions that traditional, radio-only broadcasters do not face, such
as:
"[the webcaster] would not
be allowed to play, in any three-hour period, (1) more than three songs
from a particular album, including no more than two consecutively, or (2)
four songs by a particular artist or a boxed set, including no more than
three consecutively. [P]rior announcements [of upcoming songs] would
not be permitted. Advance song or artist playlists could not be published.
. .[webcasters could not] announce the time a song would be played."32
On one hand, the automatic
license provision did simplify matters by allowing the webcaster to make
all royalty payments to a single party.33 On the other hand, webcasters
would be restricted in the types of programming they could offer and limited
in the requests they could take from listeners, and would need to plan
their playlist carefully to ensure compliance with the automatic license
provisions of the DMCA. The nature of Internet radio allows it to
be highly interactive, and these provisions worked to restrict innovation
in the use of this new technology.
Perhaps the biggest
difficulty created by the DMCA was that while it provided for the payment
of fees to the sound recording copyright owner, the fee rates for the automatic
license provision were not determined the DMCA itself.34 Rather,
the responsibility for setting the rates fell to the United States Copyright
Office.35 The process fell into trouble quickly, as disagreement
between the RIAA and webcasters developed from the very beginning.
In addition to widespread disagreement over the appropriate rates, "[t]he
RIAA wanted webcasters to tag each listener with a unique user identifier,
as well as to submit detailed records of user information such as country
of origin and local time zone",36 raising serious concerns about consumer
privacy.37
Due to the inability
of the parties to reach a resolution, the Copyright Office created a Copyright
Arbitration Royalty Panel (CARP) composed of three arbitrors to resolve
these issues and set royalty rates.38 The proposed rates were released
by the CARP on February 20, 2002 and were listed as follows:39
Type of DMCA-Compliant Service
Performance Fee
(per song)
Webcasters & Commercial
Broadcasters
AM/FM Simulcast
0.07¢
All other transmissions
0.14¢
Non-Commercial Broadcasters
AM/FM Simulcast
0.02¢
Other Internet transmissions
0.05¢
Transmissions on other channels
0.14¢
Minimum Fee
$500 per year per license
While the fee of 0.14¢
per song may not appear prohibitive at first glance, an examination of
how the fee would work in practice proves that it would devastate many
commercial webcasters, whether they be Internet-only or simulcast.
For an Internet-only station with 500 listeners per day, the fee calculation
would be as follows: 500 listeners, multiplied by 0.14¢ per
song, multiplied by 15 songs per hour, multiplied by 24 hours, results
in a fee of $250 per day or $90,000 per year.40 Further, the fees
were retroactive to 1998.41
To make matters worse
for webcasters, the more successful they become, the heavier a burden the
fees would impose. For instance, using the same numbers as before
but assuming 5,000 listeners per day (not at all impossible, given the
Internet's world wide reach), the webcaster would owe fees of $2,520 per
day, or $919,800 per year, with the rates retroactive to 1998.42
According to Kevin
Shivley, the manager of Beethoven.com,43 the rates would work out to be
more than 100% of revenues for most webcasters.44 While there is
some debate over whether such predictions are accurate, for an actual simulcast
station in a top-20 market, the rates proposed by the RIAA worked out to
51% of revenue.45 Remember also that these fees are in addition to
the fee paid to artists and composers for use of the musical work copyright,
which amounts to approximately 4% of revenues.46 As one researcher
commented, "It begs the question, if the rates proposed by the RIAA would
put the 80-year, established, fully-consolidated, profitable RADIO industry
out of business, how could they possible [sic] make sense for the fledging
Webcasting business?"47 Adding insult to injury, the RIAA remarked
that they were "disappointed that the rate set by the Arbitrators is substantially
below the rate we requested...".48 Apparently, a rate that had webcasters
facing bankruptcy was not enough to please the RIAA.
Although the fee for
simulcasters was only 50% of that charged Internet-only stations, the effect
was still severe, and the difference in fees worked to create a split among
industry players.49
"Imagine the furor created
now when a radio broadcaster, accustomed for decades to paying only one
set of licensing fees. . .for a [terrestrial] broadcast, is now told that,
if it desires to broadcast the very same music over the Internet, it must
also now pay two licensing fees. . .[T]he web-only stations. . .feel no
sympathy for their traditional brethren, who must now pay the piper for
dabbling in Internet broadcasting, as well."50
Both webcast-only and simulcast
stations began to terminate operations in face of the impending fees.51
"[In 2002] alone the number of radio webcasters has declined by thirty
one percent (31%), with US stations accounting for the majority of this
steep decline. Prompted by the current copyright issue, well over one thousand
US stations quit broadcasting online."52 The fact that the majority
of stations failing were U.S. stations is evidence that our proposed fees
were not wisely chosen.
Why were such high
fees proposed? Part of it may be because "[w]hen Congress passed
the Digital Millennium Copyright Act (DMCA) in 1998, they instructed the
Librarian of Congress to set a rate based strictly on what a willing buyer
and willing seller would pay."53 As two U.S. legislators pointed
out, such an approach cannot be expected to be successful in such a fledgling
industry.
"The 'willing-buyer/willing-seller'
standard requires that the CARP establish royalty rates for Internet radio
based on market transactions between the record labels and the Internet
broadcasters. There has only been one such transaction in the marketplace
since the law was passed, and that contract was terminated prematurely
by the webcaster. Therefore, the CARP did not have enough information on
viable contracts from which to make a rate determination."54
There are more basic
issues at work as well. Most probably, the changes created by the
DMCA were an example of overreaction to fears of widespread copyright violations
fueled by the Napster debacle. Webcasters send a streaming digital
signal, and in theory, this signal could easily be pirated. The Internet
has been referred to as "the world's biggest copying machine"55 and fear
of its inherent ability for pirating abounds. No doubt the risk is
real, and becomes more so as technology advances. In 1994, when download
speeds were generally limited to 14,400 baud and sixty to ninety minutes
were required to download the average popular song, more than 7,000 members
of the CompuServe community copied a single song during an eight day period.56
Today's transmission speeds vary, but depending on the type of service,
can be more than a million baud, making the downloading of music files
easy and fast. Further, the very nature of digital technology, with
its ability to make an unlimited number of exact copies without generational
degradation, does truly present a tremendous challenge to sound recording
copyright owners.57
The theory behind
the sound recording fees created under the DMCA is based on the concern
that by transmitting a digital signal, webcasters will facilitate uncontrolled
copyright violation. Napster certainly demonstrated that digital
technology carries this risk in some circumstances. However, this
mistrust of the digital revolution is misplaced when it is applied to webcasters.
The streaming signal sent by most webcasters is not saved on the user/listener's
computer. Further, the DMCA implicitly recognized that unsaved copies incidental
to the transmission should be non-compensable.58 While the DMCA provided
that certain ephemeral recordings made by a webcaster could be compensable,
it specifically exempted those situations where one was made if the webcaster
making the ephemeral recording was otherwise duly licensed and if the recording
was used only for making the webcast, along with other conditions.59
Ephemeral recordings made by the listener's computer for purposes of receiving
the streaming the signal are not exactly the same thing as ones made by
the webcaster's server, but since they are not saved on the user's computer
and have no commercial value other than to facilitate the webcast, the
same analysis should apply.
Webcasters do not
operate as Napster did, where full sound files were traded and downloaded
extensively.60 Webcasters do not give access to a searchable mass
of downloadable files at all, but only stream a signal in real-time.
While it could be possible to record this signal, it could only be done
in real-time, which would be time-consuming and would require the active
involvement of the user to edit out commercials and other announcements.
Napster allowed a user to seek out the exact files they wanted whenever
they wanted, and copy them quickly and efficiently. Webcasting is
not the same technology, it is not susceptible of the same misuse, and
it should not be treated as having these same risks.
Further, many niche
markets are greatly underserved by standard broadcasters.61 Radio
stations that carry bluegrass or reggae, for instance, are difficult to
find, and for those living outside the range of large-city radio stations,
broadcasts of many less popular musical formats simply do not exist.
Since webcasting reaches worldwide, it gives the opportunity for copyright
owners and musicians alike to greatly expand exposure to all types of musical
works. There exists a tremendous opportunity for all involved in
the music industry, including sound recording copyright owners, to expand
the markets for their music if they will work in cooperation with webasters.
III. Congress Steps In with
the Small Webcasters Settlement Act
Fortunately, webcasters
and simulcasters did not sit back and allow themselves to be put out of
business.62 After the announcement of the royalty schedule on February
20, 2002, a flurry of activity began in the webcasting industry, including
the goal of sending one million faxes from users of webcasting and simulcasting
to legislators.63 Over 15,000 faxes were sent in a single day.64
Websites such as Save Internet Radio65 and Save Our Streams66 were launched
to help coordinate webcaster efforts against the royalty schedule, and
webcasters joined forces to make their voices heard.67
In June 2002, the
Librarian of Congress responded to these concerns by cutting the proposed
rates by 50%, to 0.07¢ per song.68 Unfortunately, this rate
was still high enough to bankrupt the majority of small webcasters, largely
due to the fact that it remained based on a fee-per-performance rather
than a percentage of webcaster revenue.69 Small webcasters continued
to feel ignored after this decision, such as Michael Monahan of atlantabluesky.com,
who stated, "Even with my small devoted audience, this rate is far beyond
my ability to pay, and they know that. . .This decision breaks my freaking
heart."70 At the same time, the RIAA voiced opposition to the rate
reduction, as they felt that the lower rates meant that copyright owners
would be put in the position of "subsidizing" major webcasters, and that
"[t]his decision will certainly reinforce the steadfast opposition of copyright
owners to compulsory licensing."71 The fact that a one-size-fits-all
approach is unlikely to be successful in a new industry apparently did
not weigh heavily with the RIAA.72
As both sides were
unhappy with the decision of the Library of Congress, appeals were filed
by various parties (including webcasters, simulcasters, and the RIAA) with
the U.S. Court of Appeals in Washington, D.C.73 during the fall of 2002.
Many believed that webcasters had little chance of success with the lawsuits,
as "[a] streaming transmission over the Internet clearly constitutes a
digital transmission performance of the sound recording transmitted and
of any musical work contained in that sound recording."74 Fortunately,
Some members of Congress were also taking note at this time. U.S.
Representative Jay Inslee publicly expressed concern that the rates set
by the CARP would harm the growth of this new industry and would work against
almost everyone involved, including artists, record labels, and consumers.75
Representative Inslee and others publicly questioned the viability of rates
based on a hypothetical buyer and seller in this new and rapidly evolving
market.76
In addition to the
action in federal court, efforts to overturn the royalty structure by Congressional
legislation began in the fall of 2002 in the form of H.R. 5469, originally
known as the Small Webcaster Amendment Act. The efforts initially
met with opposition, and an early version of the bill passed the House
but was blocked in the Senate in mid-October,77 falling dead without coming
to a vote.78
On November 15, 2002,
however, the webcasters fared better, when the House and Senate unanimously
passed a revised version of the bill79, known as the Small Webcaster Settlement
Act of 2002.80 President Bush signed the SWSA into law in December
2002.
In order to determine
whether the SWSA will prove an effective basis for the long-term growth
of webcasting, it must be examined for what it resolves and what it leaves
unsettled. One extremely positive development is that the SWSA
specifically did away with the concept of basing royalties on a hypothetical
price between a willing buyer and seller, and instead supported recognition
of the nature of webcasting as an emerging business technology and the
need for compromise:
"It is the intent of Congress
that any royalty rates, rate structure, definitions, terms, conditions,
or notice and recordkeeping requirements, included in such agreements shall
be considered as a compromise motivated by the unique business, economic
and political circumstances of small webcasters, copyright owners, and
performers rather than as matters that would have been negotiated in the
marketplace between a willing buyer and a willing seller."81
The agreement provided
specific protection for small webcasters through 2004. Webcasters
qualify for this protection if their annual revenues fall below $1.25 million.82
These small webcasters will pay either 8% of revenue or 5% of expenses,
whichever is higher, for the "retroactive period" of 1998-2002.83
"For 2003 and 2004, small webcasters would pay 10% of the first $250,000
in revenue, then 12% of additional revenue -- or 7% of expenses, whichever
is higher."84
In sum, the provisions
mean that those webcasters whose annual revenues fall below $1.25 million
"may now be licensed to stream copyrighted music by paying a percentage
of revenues or expenses."85 Even for those webcasters who exceed
this limit, the SWSA is still a positive development, for it states Congress's
intent that a compromise solution be reached, and that the approach of
attempting to emulate a hypothetical buyer and seller be abandoned.
However, the SWSA
did leave much unresolved. For those webcasters who do not fall under
$1.25 million in annual revenue, the fee rates remain undecided, and are
left to the negotiation of the parties, albeit with the express instructions
of Congress for "compromise".86 It appears that so far, agreements
will be difficult to reach.87 The parties involved must "brief the
Copyright Office by March 5 [of 2003] on their efforts to hammer out a
compromise on royalty payments."88 If an agreement cannot be reached,
the issue of rates for those webcasters with revenues over $1.25 million
per year will be back in arbitration with another CARP panel.89 Should
that occur, it may turn into a battle of attrition between sound recording
copyright owners and those webcasters with gross revenues of over $1.25
million.
In contrast, other
digital mediums that compete with webcasting have not faced the same difficulty
in the negotiation of fees.90 Early in 2003, "Music Choice, a partnership
of Microsoft Corp., Motorola Inc. and other companies, agreed to pay royalties
for transmitting music through digital cable TV and satellite systems."91
The royalties amount to of 7 percent of their gross revenue for 2002 and
2003, and 7.25 percent for 2004 to 2007.92 Note that this negotiated
agreement followed a percentage of revenue approach, not the per-song fee
approach originally proposed for webcasters. "By reaching an agreement
with recording companies and unions that represent musicians, the subscription
services avoided costly arbitration proceedings that have plagued Internet
radio services."93
These privately negotiated
rates are less than the rates than provided for small webcasters in the
SWSA,94 and these providers did not have to engage in costly proceedings
to make the deal happen. Exactly what these facts mean for webcasters
is unclear. It could stand as evidence that the battle in 2002 opened
the eyes of copyright owners to the enormous potential of digital music,
and they will now be willing to negotiate similar terms for webcasters.
It also may mean that copyright owners favor certain mediums over others,
and will continue to drive a hard bargain with webcasters.
Webcasters can hope
that at a minimum, the deal with Music Choice stands as solid evidence
that the fee-per-song approach proposed by the CARP in February 2002 is
unworkable, and such an approach ought to be considered dead on arrival.
The terms of the deal negotiated with Music Choice are at least roughly
comparable to those of the SWSA. If an agreement can be negotiated
for webcasters that provides for a similar fee schedule as the deal with
Music Choice, then webcasters will at least be competing on a level playing
field, and should have a reasonably solid base from which to operate.
It is inevitable that
if webcasters are successful and their businesses expand, they will outgrow
the protections of the SWSA, and the Act's protections are not indefinite.
Barring a major change in the law, it is only a matter of time before the
fate of all webcasters, large and small, depends upon negotiation with
sound recording copyright owners. Therefore, the SWSA should be seen
not as a permanent solution, but only as breathing space that allows webcasters
time to reorganize and prepare for the regulatory challenges that lie ahead.
It should also be
mentioned that the SWSA only affected the potential fee rates. In
order to avoid negotiating with each sound recording copyright owner individually,
webcasters still are required to meet the automatic license provisions
of the DMCA.95 Limits on the numbers of songs that can be played
by a particular artist within a given time period remain, and so webcasters
are still treated differently than traditional broadcasters.96 As
a policy matter, this is an unwise restriction of competition in a developing
technology. Further, it restricts the ability of webcasters to fully
exploit the interactive ability of the new technology, hence it works to
prevent the full development of this industry. Full promotion of
this new technology will not be achieved by institution of artificial restrictions.
Lastly, the sound
recording copyright is a relatively new legal development, only developed
in the early 20th century. The U.S. Supreme Court expressly rejected
the concept of a copyright in sound recordings in 1908,97 and the concept
did not gain acceptance until decades later. Perhaps the digital era provides
a good opportunity to reexamine the goals of copyright law and to question
whether or not a copyright interest in sound recordings takes our society
in a direction we want to go. However, given that the concept of
sound recording copyright is now embedded in the copyright law of other
nations,98 we should not expect rapid change in this area. The reality
is that webcasters will almost certainly continue to be faced with fees
for the use of sound recording copyrights. Yet, our Constitution
commands that copyright law be used to "promote the Progress of Science
and useful Arts. . ."99, and so Congress must be willing to step in with
further action if copyright owners should use their powers against the
public interest. It should be possible to provide compensation to
copyright owners without bankrupting webcasters.
V. Conclusion
The Napster phenomena
created a backlash by copyright holders, and this backlash threatens both
webcasters and, perhaps paradoxically, the copyright holders themselves.
"It has been suggested that if the only way a record company can make money
is by controlling copying, it will not survive in the digital age."100
While there may be some merit to arguments that past approaches to copyright
are obsolete in the digital era, the possibility of doing away with sound
recording copyright does not appear to be a realistic one in the near future.
Regardless of whether the concept of a sound recording copyright can endure
in the long run, it is in everyone's best interest to encourage webcasting
now.
There are reasons
to feel positive about the future of webcasting. Certainly, the fact
that Congress passed the SWSA unanimously shows there is strong legislative
support for compromise among the parties, and the SWSA did address some
of the most immediate concerns of small webcasters. Whether or not
the Act will prove to be a firm foundation for future development of webcasting
remains to be seen. Much may revolve on the general state of copyright
protection on the Internet. The RIAA and other copyright holders
appear to be fully prepared to peruse their interests most vigorously,
and should not be expected to allow the Internet and digital technology
to invade their business. If widespread copyright violations continue,
we should expect that the RIAA and copyright holders will fight back on
all fronts, catching webcasters in the foray whether guilty or not.
While the Small Webcaster Settlement Act of 2002 provided a limited reprieve,
copyright holders maintain a powerful lobby in Congress, and the SWSA will
not shelter webcasters if copyright holders feel threatened by webcasting
technology.
The technology of
traditional FM radio limits its geographic reach, making it difficult to
serve niche markets. In contrast, with a worldwide audience, it certainly
appears that webcasting could make it possible to reach even highly specialized
musical tastes. Ignoring this opportunity, and even attempting to
strangle it, will not improve prospects for sound recording copyright owners
or anyone else in the music industry. While there may be some risk
of copyright infringement inherent in webcasting, these risks do not justify
cutting off the tremendous opportunities that exist for everyone, including
musicians, copyright owners, and the buying public.
The fact that sound
recording copyright owners were able to negotiate a workable deal with
digital cable music providers shows that copyright owners do perceive the
need to expand music delivery beyond traditional radio broadcast, and are
not so paralyzed by fears of piracy as to be unable to see the potential
created by new technology. "Webcasting affords an opportunity for
niche operators to meet the need of otherwise unmet markets, bringing programming
that would otherwise never see the light of day."101 Decreased listenership
and increased frustration with a growing load of commercials on traditional
radio102 means that it is to the copyright owners' advantage to promote
new channels of music delivery, including webcasting. If webcasters
are put at a disadvantage, they will surely not reach their full potential,
and the rest of the music industry, including copyright owners and consumers,
will be the worse for it.
1For an example of a simulcast
webcaster, visit http://ksui.uiowa.edu/, and click on "Listen to KSUI".
This is an NPR station, affiliated with the University of Iowa, which simulcasts
its radio transmissions over the Internet. You will need the Real
Player software to listen to this station, which is available for download
at http://www.realnetworks.com/products/media_players.html.
2Examples of Internet-only
webcasters include http://www.spinner.com and http://www.live365.com.
3Spinner.com operates in
this manner.
4For example, Spinner.com
provides a links to online retailers cdnow.com and amazon.com for the purchase
of recordings.
5To sample some of the choices
available on the web, visit http://www.netradiosearch.com. This website
provides links to many American and Canadian based webcasters, arranged
by music format and geography.
6For instance, spinner.com
requires the user to download their software before the user can listen
to their programming. The software is free. Some simulcasters
also use external software, such as Real Player, in order for the user
to hear their programming - see http://wsui.uiowa.edu/ for an example of
a webcaster using this type of external software. Free versions
of this software are also generally available for free.
7"A typical American city
has 20 to 50 broadcast radio stations. According to BRS Media, which
has been compiling a directory of Internet radio stations since 1995, the
online listener now has access to more than 13,000 sites." Sue Cummings,
Internet Radio Offers A Wide Choice to a Slim Audience, N.Y. Times, Oct.
25, 2002, at 35, as cited in R. Anthony Reese, Copyright Law and Internet
Music Transmissions: Existing Law, Major Controversies, Possible Solutions,
55 U. Miami L. Rev. 237 at n. 4. However, other data received from
BRS Media suggested that the total number of webcasters was considerably
less than 13,000. "[W]hile the current number of radio stations broadcasting
their signal on the Net sits at 3940, that number is significantly lower
than the all time high of 5710 stations from last year". BRS Media's
Web-Radio Reports a Steep Decline in the Number of Stations Webcasting,
http://www.businesswire.com/cgi-bin/f_headline.cgi?bw.091202/222550201
(September 12, 2002). There seems to be some uncertainty about the
total number of webcasters in operation.
8R. Anthony Reese, Copyright
Law and Internet Music Transmissions: Existing Law, Major Controversies,
Possible Solutions, 55 U. Miami L. Rev. 237, 238 (2001).
9See Mark Lane, All Lute,
All The Time - The Short, Happy Life of Web Radio, http://www.news-journalonline.com/2002/Jul/17/FOOTNOTE.htm
(July 17, 2002). Mr. Lane notes that there are webcasters who specialize
in all lute music, all Baroque, all bluegrass, and other highly distinct
formats.
10Pub. L. No. 105-304, 1
112 Stat. 2860 (1998).
11Visit Silenced By Royalties,
http://www.kurthanson.com/archive/news/091202/index.asp#story2 (September
12, 2002) for a partial list of webcasters that had ceased operations as
of September 2002. For the story of one station that stopped their
simulcasts, see KPIG Stops Streaming!, http://www.kurthanson.com/archive/news/071902/index.asp
(July 19, 2002).
12Public Law 107-321, 107th
Congress.
13For an in-depth analysis
of music and copyright, see Reese, supra n. 8. Mr. Reese's article
serves as an excellent primer on the different forms of musical copyright,
and is a highly valuable resource for anyone wishing to increase their
understanding of the issues facing webcasters.
14Id. at 240.
15Id. at 240-241.
16Kimberly L. Craft, The
Webcasting Music Revolution Is Ready to Begin as Soon as We Figure Out
the Copyright Law: The Story of the Music Industry at War with Itself,
24 Hastings Comm. & Ent. L.J. 1, 4 (2001).
17Id.
18Id. at 5, Reese, supra
note 8, at...
19Craft, supra n. 17, at
6.
20This is one frequently
mentioned reason for broadcasters' exemption from paying royalties to sound
recording copyright holders. The Recording Industry Association of
American maintains that at least part of the reason for the exemption is
that the broadcasting industry maintains a powerful lobby in Congress.
This may be true, but it does seem likely that there is a symbiotic relationship
between radio broadcasters and sound recording copyright owners.
Id. at 6, Id. at 9.
21Reese, supra n. 8, at
246-247. See also Pub L. No. 104-39, 1, 109 Stat. 336, 336 (1995).
22Reese, supra n. 8, at
246-247. See also Pub L. No. 104-39, 1, 109 Stat. 336, 336 (1995).
23Subscription service webcasters
include satellite radio and other fee-for-service music providers.
These are not the focus of this article, but they are an important part
of the webcasting industry.
24Craft, supra n. 17, at
6-7.
25Pub. L. No. 105-304, 1
112 Stat. 2860, 2860 (1998).
26Craft, supra n. 17, at
16. For a brief summary of events leading up to the crisis in 2002,
visit http://www.ruf.rice.edu/%7Ewillr/cb/sos/, and click on the "History
& Links" option.
27Id. at 15. "Congress's
primary goal in drafting this revision of the Copyright Act was to allow
the United States to participate in two new WIPO treaties, the Copyright
Treaty and the Performances and Phonograms Treaty, which updated international
copyright standards on Internet technology security and anti-piracy measures."
Id.
28Id. at 15. The automatic
license provided for in the DMCA is not available to non-interactive webcasters
and simulcasters - it did not apply to pay-for-service digital music providers,
such as a satellite radio. Those types of services remain separately
regulated and are not discussed in this article.
29Id. at 7.
30http://www.saveinternetradio.org/90seconds.asp.
This website has recently been unavailable. See also the Digital
Millennium Copyright Act, Pub. L. No. 105-304, 1, 112 Stat. 2860, 2860
(1998).
31Id. See also Reese,
supra n. 8, at 248-249.
32Craft, supra n. 7, at
16-17. For instance, a webcaster that wanted to run an "Ella Fitzgerald
hour" could not do so without losing their statutory license for that transmission.
Reese, supra n. 8, at 249. Other restrictions were also imposed on
the type of webcaster that could qualify for the automatic license, and
requirements that the webcaster take affirmative measures to protect the
copyright owner's rights.
33Id. at 15-16.
34Id.
35Id. See also Shannon
Hale, The Digital Performance Right in Sound Recordings Act of 1995:
Will the Compulsory Licensing Requirements Really Satisfy the Clearinghouse
Function for Copyright Holders? 2001 Syracuse L. & Tech. J. 5 (2001).
36John Newton, DMCA Could
Lead to "Mass Exodus From The Internet By College Radio" Warns Student
Broadcast Group, http://www.musicdish.com/mag/?id=5765
(April 18, 2002).
37Id.
38Nate Brown, Stream On:
New Legislation Threatens to End Internet Broadcasting For Small Radio
Stations, http://www.spectatoronline.com/2002-04-10/news_feature.html (April
10, 2002). See also Kurt Hanson, http://www.saveinternetradio.org/90seconds.asp.
(accessed in February 2003, website is unavailable as of 3/26/2003).
39Eric de Fontenay, CARP
Defies A Century of Public Policy, http://www.musicdish.com/mag/?id=5707
(April 5, 2002).
40Ryan Naraine, CARP 'Sound
of Silence' Ruling Under Fire, http://www.internetnews.com/ec-news/article.php/1000981.(March
29, 2002).
41Id.
42Supra n. 26.
43http://www.beethoven.com.
Beethoven.com is an example of an Internet-only webcaster.
44http://www.internetnews.com/ec-news/article.php/1000981
45Craft, supra note 13,
at 33.
46Catherine Greenman, Royalty
Fees Threaten Web Stations, http://www.nytimes.com/2002/04/18/technology/circuits
(April 18, 2002). Other sources say the rate paid by traditional
broadcasters has historically been around 3% of revenues per year.
47Craft, supra n. 17, at
33, citing Dave Rahn, Webcasters Royalty Update - Custom Channel's Obesrvations,
http://www.customchannels.net. (accessed Aug. 8, 2001.)
48Fontenay, supra n. 39.
(emphasis added).
49Craft, supra n. 7, at
6-7.
50Id.
51BRS Media's Web-Radio
Reports a Steep Decline in the Number of Stations Webcasting, http://www.businesswire.com/cgi-bin/f_headline.cgi?bw.091202/222550201
(September 12, 2002). For a partial list of the stations that were
shutting down at this time in the face of these fees, see Silenced By Royalties,
http://www.kurthanson.com/archive/news/091202/index.asp#story2 (September
12, 2002).
52BRS Media's Web-Radio
Reports a Steep Decline in the Number of Stations Webcasting, http://www.businesswire.com/cgi-bin/f_headline.cgi?bw.091202/222550201
(September 12, 2002).
53Inslee Calls Decision
Unfair, Weights Legislation to Lower Fees, http://www.kurthanson.com/archive/news/062002/index.asp.(June
20, 2002).
54Id.
55Stephen Summer, Music
on the Internet: Can Present Laws and Treaties Protect Music Copyright
in Cyberspace?, 8 Currents Int'l Trade L.J. 31, 33 (1999).
56Stephen Summer, supra
n. 55, citing Kenneth D. Suzan, Comment: Tapping to the Beat of a Digital
Drummer, Fine Tuning U.S. Copyright Law for Music Distribution on the Internet,
59 Alb. L. Rev. 789, 798.
57Summer, supra n. 55, at
32.
58Craft, supra n.7 at 18-19.
59Id.
60Napster was a legal and
technological phenomena in itself, and one could easily fill many volumes
with analysis. For one case dealing with Napster's operation and
copyright violation, see A&M Records, Inc. et. al. v. Napster, Inc.,
239 F.3d 1004 (9th Cir. 2001). Another related case is Recording
Industry Association of America v. Diamond Multimedia Systems, Inc., 180
F.3d 1072 (9th Cir. 1999), which was an attempt to prevent the distribution
of MP3 players due to risks of copyright violation. For an article
exemplifying the (sometimes legit) fears of digital technology and copyright
violations, see Note: The Digital Performance Right In Sound Recordings
Act of 1995: Will the Compulsory Licensing Requirements Really Satisfy
the Clearinghouse Function for Copyright Owners?, 2001 Syracuse L. &
Tech. J. 5 (2001).
61Fontenay, supra n. 39.
62See http://www.kurthanson.com
for information and updates on legal issues facing the webcasting industry.
Kurt Hanson is a webcaster and activist for the industry, and publishes
an online newsletter dealing with developments in webcasting. An
online archive of these newsletters is available on his website, allowing
one to examine developments in webcasting and simulcasting.
63Paul Maloney, Webcasters
Hope Their Listener's Voices Can Save Internet Radio, http://www.kurthanson.com/archive/news/071002/index.asp.(July
10, 2002).
64Id.
65http://www.saveinternetradio.org.
Since early March 2003, this site has not been available. It may
have been removed since the emergency seems to be over, at least for now.
However, the website was run by webcaster Kurt Hanson, and much of the
information still exists in archive format on his website, http://www.kurthanson.com.
66http://www.ruf.rice.edu/%7Ewillr/cb/sos/.
This website focuses on serving non-commercial webcasters and simulcasters.
67See the newsletter archives
available at http://www.kurthanson.com for details on efforts made by webcasters.
68Librarian Cuts Internet-Only
Royalty In Half, Decision Based on Same Yahoo! Deal That CARP Used, Rate
Still > 100% of Revenues for Many Webcasters, http://www.kurthanson.com/archive/news/062002/index.asp
(June 20, 2002). A summary of the decision is also available on the
Copyright Office's website, http://www.copyright.gov/carp/webcasting_rates_final.html.
69Supra note 68.
70Id.
71Id. The full statement
by Cary Sherman, President of RIAA, was as follows: "The import of
this decision is that artists and record labels will subsidize the webcasting
businesses of multi-billion dollar companies like Yahoo, AOL, RealNetworks
and Viacom. The rate, which cannot be squared with the decision of the
arbitration panel, simply does not reflect the fair market value of the
music as promised by the law. This decision will certainly reinforce the
steadfast opposition of copyright owners to compulsory licensing."
RIAA's apparent opposition to compromise is ominous for the future of internet
radio.
72As evidence of the unworkability
of the regulations, see BRS Media's Web-Radio Reports a Steep Decline in
the Number of Stations Webcasting, http://www.businesswire.com/cgi-bin/f_headline.cgi?bw.091202/222550201
(September 12, 2002).
73Paul Maloney, Labels,
Webcasters File to Appeal Librarian's Royalty Ruling, http://www.kurthanson.com/archive/news/080802/index.asp
(August 8, 2002).
74Reese, supra n. 8, at
251.
75U.S. Rep. Jay Inslee Criticizes
RIAA Position On Royalty Appeal, http://www.kurthanson.com/archive/news/080802/index.asp
(August 8, 2002). Rep. Insley stated: "The fact that all parties
have appealed this decision demonstrates clearly that the standard used
to determine royalty rates is not working, and Congress must act expeditiously
to correct it. If the RIAA's preference for the original CARP's decision
prevails, it could severely dampen the growth of the Internet as a medium
for music broadcasting. Internet radio is the only broadcast medium
that artists have to receive compensation for their work. Undermining
Internet radio, which is what prohibitively high royalty rates would do,
is shortsighted and bad for the artists, bad for consumers, bad for webcasters,
and even bad for the labels. Congress erred when it created the "willing
buyer-willing seller" standard for determining rates, and we will continue
our work to change the standard and ensure that we have a "fair but not
free" Internet royalty rate." Id.
76 Id.
77 SWAA Dead In Senate,
http://www.kurthanson.com/archive/news/101802/index.asp#story3 (October
18, 2002). The bill was H.R. 5469 and at the time it was known as
the Small Webcaster Amendment Act.
78 Id.
79 Kurt Hanson, Congress
Passes SWSA! http://www.kurthanson.com/archive/news/111502/index.asp#story1
(November 15, 2002).
80Public Law 107-321, 107th
Congress. The Act's text and history may be viewed at http://thomas.loc.gov/cgibin/bdquery/z?d107:HR05469:|TOM:/bss/d107query.html.
A summary of the Act is also available at http://thomas.loc.gov/cgibin/bdquery/z?d107:HR05469:@@@D&summ2=m&
81Section 4(c), Public Law
107-321, 107th Congress. See also supra n. 79.
82Copyright Office Publishes
SWSA in Federal Register, http://www.kurthanson.com/archive/news/123002/index.asp
(December 30, 2002).
83Id.
84Id.
85Id.
86Supra note 73.
87 David McGuire, Web Radio
Royalty Debate Resumes, http://www.washingtonpost.com/ac2/wpdyn?pagename=article&node=&contentId=A40911-2003Feb7¬Found=true
(February 7, 2003).
88Id.
89Id.
90Music Choice Agrees to
Pay Royalties,
http://seattlepi.nwsource.com/business/107608_tbrf07.shtml
(February 7, 2003).
91Id.
92Id.
93Id. This is important,
because many webcasters are small operations that can ill afford protracted
legal battles.
94See supra pages 21-22.
95See supra pages 8-9.
96Id.
97White-Smith Publishing
Company v. Apollo Company, 209 U.S. 1 (1908) (holding that musical rolls
used in player pianos were not copies within the meaning of the Copyright
Act).
98See supra n. 7.
99U.S. Const., Art. I, §
8.
100Summer, supra note 24,
at 39, citing...
101Fontenay, supra n. 39.
102Bob Bellin, "Internet
10" Study's Perceptions Don't Equal "Reality" For Radio, http://www.kurthanson.com/archive/news/032403/index.asp
(March 24, 2003).
25