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Disterhoft Pleased with ‘Democratic’ Name Voting Process, Ready to Move Forward

Credit Union Times
[http://www.cutimes.com/archives/default.asp?week=4]

March 1, 2007

[Note: This material is copyright by the Credit Union Times, and is reproduced here as a matter of "fair use" for non-commercial, educational purposes only. Any other use may require the prior approval of the Credit Union Times.]



IOWA CITY, Iowa — Today was supposed to be the day the Optiva Credit Union label would be seen all over the University of Iowa Community Credit Union landscape, but members just didn’t gravitate to the name.

Above all, Jeffrey Disterhoft, president/CEO of the $544 million CU, said the members voted and he respects their right to vote.

“We’re excited and pleased that the democratic process was carried out by the board of directors,” Disterhoft said. “Members had every opportunity to voice their opinion and vote their opinion as well. My hat’s off to the board of directors for encouraging the democratic principles we were founded on some 70 years ago.”

Disterhoft had a sliver of humor about all the Optiva signage, letterhead and brochures the CU bought: “We can’t use it…unless there is someone out there who wants to buy it from us.”

As for considering a name change again in the future, Disterhoft said it would be “a board recommendation and a member vote.”

“We’re pleased to bring this chapter of our corporate history to a close and will continue to move forward with the name that we have and provide the best credit union possible,” Disterhoft said.
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msamaad@cutimes.com